China represents a huge and complex pharmaceutical market. A truly successful marketing and sales organization needs to provide: fast market access, nationwide coverage, experience, strong management capabilities, sophisticated sales force efficacy systems and a cross departmental working environment with medical, regulatory and governmental affairs.
We have the experience of launching 20+ Rx and OTC products in various therapeutic segments throughout China. We predominantly reached market-share leadership, competing against local as well as multinational companies. We also specialize in the takeover and growth of existing market franchises, achieving fast stable sales, with subsequent strong growth patterns.